Ride
Specialized brand in bicycle insurance
Marketing consulting | Brand identity | Brandbook | Naming
How to create a brand specialized in bicycle insurance that thinks beyond the standard of market insurance brands?
Ride was born with the main purpose to provide freedom, connect people and help them in the search for their own happiness.
To create the name, we brought the main elements in the practice of cycling as protagonists, they are: the path/journey and the cyclist. This is how Ride came about, in Portuguese it means “the route”, and the Riders, important personage/cells that move the brand.
As a signature, “Paixão por pedal” translates what moves the personage in the bike universe: love.
To create the brand’s territory, we support on the promotion of safety, comfort and practicality in the practice of cycling, whether in sports, leisure or in the health pillar.
As Ride, we believe that people are the result of their choices and to live safely is to live freely.
